Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

70. Meeting Artists in Their Natural Habitat: Creating a Series of Posters Conveys the Range and Variety of a Large Event

Extra! Extra! Read all about it! Is the circus in town? What are those big, bold turn-of-the-century–style posters all about? The annual studio tour and art sale at the Fort Point Artist's Neighborhood was promoted with not one, but eight distinctive posters celebrating the art and the artists from the famed arts district in Boston. And although neither the fort nor the hill with a point still exists, the name Fort Point has endured as the home to artists for more than a quarter of a century. The posters feature work from performance art to jewelry, from photography to hand-sewn baby clothes. The series attracted a wide range of serious art buyers, collectors, and anyone who wanted to see new art or find a unique handcrafted gift.

There are many art shows in Boston during the fall, so designer Joanne Kaliontzis set out to distinguish 2010's annual show by emphasizing the opportunities to buy arts and crafts from a wide variety of real artists and craftspeople. At Fort Point you get to see the artists in their own studios, up close and personal, and Kaliontzis knew a single image was not going to be enough to cut through the clutter. She said the posters needed to emphasize the character of the historic neighborhood and the accessibility of the artists while promoting ...