Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

31. Marketing to Parents: Tailoring a Website's Look to Reinforce Your Target Niche

Choosing a dentist for your child can be difficult without referrals. All you've really got to go on is a list of providers from your insurance company—or the phone book. How can you be sure the dentist will be good enough for your child? Seattle Kids Dentistry recognizes the importance of marketing to parents. Its website is filled with bright colors and images that will appeal to kids (should their parents decide to go over the site with them to make them feel at ease). It also is aimed at giving parents information about its dentists, office, and practice.

Why It Works

It's still (strangely) an oddity for any kind of doctor to have a well-designed website. Not only is this one visually appealing, it also puts parents' minds at ease with information about their child's first visit and what to expect. The element of education for parents is as important as the design.

The canary yellow theme, with accents of baby blue and white and a peppering of images of babies and kids, makes it clear that this dentist's office is intended for children. Other simple graphics make the site appealing and easy to navigate. Its “Did You Know” tidbits delight visitors with their intriguing tooth-related facts, such ...