Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

20. Design to Put Your Best Foot Forward: Using Sharp, Detailed Close-Up Photography to Demonstrate Business Capabilities on the Web

The growth of a company is a good thing, but when your brand identity doesn't match where you're headed, it's time to call in the experts. That's what Schwilliamz Creative Consultants did when it felt its footwear design firm was looked upon more as a freelancing firm than a consultancy experienced (and successful) with taking entire lines from concept through manufacturing. “To establish and grow Schwilliamz, we initially relied on existing business contacts and cold calls,” says Dean Schwartz, principal of Schwilliamz.

“As our business grew and matured, we recognized the need for a more focused and professional marketing plan. We determined that a website would be a vital component in our overall marketing and brand identity strategy.”

Visual Dialogue saw immediately what Schwilliamz needed to make its brand look more professional online.

Why It Works

The resulting Web design puts Schwilliamz' stunning results front and center: from kid's sport shoes to high-fashion trend wear, the site displays the breadth and depth of the company's work. Descriptive text, press coverage, and background information go beyond the finished design to show potential ...