Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

19. Good Service Is Earned: Making a Brand Statement and Creating Viral Content Through Infographics

Everybody knows good service when they experience it. And when they think customer service is bad, they talk about it. Openly. Social media brings new opportunities and increases the challenges for businesses that strive to deliver the best customer experiences—because people today talk freely online on social media sites. Get Satisfaction taps into crowd-sourcing with a product that is part online forum and part social network to create a people-powered feedback that helps companies boost customer service. They spread the gospel of good customer service with striking infographics.

Why It Works

Infographics are like online posters with charts and statistics presented in a visual layout. They are a popular form of presenting information today. For Get Satisfaction, Column Five Media created an elaborate primer beginning with “The 10 Commandments of Good Customer Service” with colorful pie charts and symbols that visually explain the “State of Customer Service in America” and display rankings of the best—and worst—customer service in America. Keith Messick, vice president of marketing at Get Satisfaction says, “Our infographics are a crucial part of our content strategy in driving traffic to our site, generating leads and communicating our brand voice to the marketplace.”

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