CREDITS
Chapter 1
1. The Color of Money: A Small Bank Makes a Large Impression with a Colorful CampaignDesign: Leslie Evans Design Associates; photography/video: David McLain, Aurora Novus.
2. A Website Showcases a Sense of Touch: Strong Navigation and Ease of Use for an Online ShowroomDesign: Ken Carbone, principal/chief creative director, Ken Carbone; programming: Nina Masuda, designer, Carbone Smolan Agency; programmer: Atom Group.
3. Augmenting the Reality of Mobile Advertising: Sharing Brand Information Visually over Mobile Devices Through AppsDesign: GoldRun.
4. Celebrating Creativity with a Killer Smile: Creating a Viral Marketing Effect with an Online GameDesign: Norman Cherubino, creative director; Jim Keller, art director; and Roland Dubois, designer, Langton Cherubino Group, Ltd.
5. Putting the “Self” in Self-Portrait: Finding the Right Photo to Express a Personal Brand Photography: Gio Alma.
6. Luxury Property Shown in Many Different Lights: Focusing on Stunning Imagery to Sell LuxuryDesign: Doug Lloyd, creative director, Petter Ringbom, art director, designer: Dan Arbello, Flat Inc.; Identity by Pentagram.
7. How Many Ways Can You Destroy Your Printer? Going Viral with a YouTube Video Contest That Plays upon Customer FrustrationsPhotography: Nathan Dube.
8. Making a Legal Case for Insider Jokes: Using Cartoons to Market to Your Target AudienceCartoons for CaseCentral: Tom Fishburne, marketoonist.com.
9. Changing the Script on Scriptwriting: Organizing a Virtual Community ...
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