Visual Marketing: 99 Proven Ways for Small Businesses to Market with Images and Design

Chapter 2

IMAGES ARE EVERYWHERE IN THE PHYSICAL WORLD: SIGNS, BANNERS, GIVEAWAYS, PACKAGING, AND EXPERIENTIAL MARKETING THAT INSPIRE AND PERSUADE

Visual marketing is all around you in the physical world. This chapter features projects you can hold in your hand, see on a billboard, or experience as you walk down the street. Among them are Rhode Island Community Bank's campaign for hunger, where they sold cans of “nothing” and raised thousands of dollars—and expanded their marketing visibility. Or there's DAAKE Design's “pillow talk” promotion, where they gave away pillows and then filmed a story of a lost pillow for anyone who didn't call them.

We can learn a lot from simple campaigns, like Lorden Oil company's “sock giveaway” that reminded people of the warmth and comfort of a well-heated home, to complex giveaways, like GGRP's cardboard record player that reaffirmed this recording studio as a player in the music biz. Tangible objects and stuff you see and touch in real life are all part of an effective visual marketing plan.

• 37. A Packaging Design That Really Helps the Consumer: Avoiding Lingo and Using Customers' Own Words to Stand Out 81
• 38. A Local Brewery Makes the Case for Better Beer Branding: Using Images from Your Business and Local Area to Brand Your Product 83
• 39. A New Spin on Making a Hit Record: Bringing Direct Mail Campaigns to the Next Level with a Mailer That Invites Recipients to Get “Hands-On” 85
• 40. Making the Most of Your 15 Minutes of Fame: Using Posters ...