ACKNOWLEDGMENTS

To Norman Cherubino, principal and cofounder of Langton Cherubino Group, Ltd., for his visual acumen and ability to discern what projects exemplify the best in visual marketing. Norman serves as the chief researcher for the book, and without his contributions, this book would never have been completed.

To Susan Payton, president of Egg Marketing & Communications, for her tireless efficiency in pulling together the information for the 99 examples and for her creativity in technical editing. Susan serves as our technical editor, and without her, this book surely would have taken far longer.

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