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Visual Language for Designers by Connie Malamed

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INTRODUCTION

“Sight is swift, comprehensive, simultaneously analytic, and synthetic. It requires so little energy to function, as it does, at the speed of light, that it permits our minds to receive and hold an infinite number of items of information in a fraction of a second.”

CALEB GATTENGO, Towards a Visual Culture

WE HAVE NO CHOICE but to be drawn to images. Our brains are beautifully wired for the visual experience. For those with intact visual systems, vision is the dominant sense for acquiring perceptual information. We have over one million nerve fibers sending signals from the eye to the brain, and an estimated 20 billion neurons analyzing and integrating visual information at rapid speed.1 We have a surprisingly large capacity for picture ...

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