Visual Guide to ETFs

Preface

ETFs are the democratizing structure of investment management. They enable investors with portfolios of all sizes to play on the same ball field with the same information at the same low prices. Investors can now use the ETF market to build fully diversified portfolios to rival the returns of the best money managers. Investors can have access to short exposure without a stock loan account. They can have access to precious metals without the need to pay for a far-off storage bin. They can trade whole indexes with a single keystroke. And they can do it all at a fraction of what it once cost. These are indeed glory days of investment products ...