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Visual Design Solutions: Principles and Creative Inspiration for Learning Professionals by Connie Malamed

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Chapter 14Enhance Meaning

“Meaning is what the brain performs in a dance with the external environment.”

— Colin Ware

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Start with Cultural Conventions

If you want to achieve clear communication, a good place to start is by using your culture's visual language. In every culture, there are commonly accepted meanings and uses of imagery and icons that most people recognize and understand. When people become fluent in their culture's visual ...

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