THIS CHAPTER answers these questions:
- What is a unified design?
- How does a unified design affect learning?
- What strategies can I use to create visual unity?
A unified design may seem like an ethereal concept, but it is similar to how you would think about unity in any other context. When a group is unified, the people have some type of bond or there is a consensus among members. Likewise, when a design is unified, there is a relationship among the elements and these elements are in agreement, visually or conceptually. A visually unified design is one where the layout, images, shapes, and typography work together as a whole and are well-integrated. A unified design conveys one harmonious message.
Unity is an overarching ideal of successful visual design that most of the other principles support. For example, achieving a balanced design through the distribution of visual weight contributes to unity. Consistent styles of imagery and a consistent color palette also create a unified design.
As you work with the techniques that support visual unity, there is a risk that your design may become monotonous. That is when you need to add some distinctive elements for interest. This chapter will look at ways to achieve a cohesive, unified design and also how to add a touch of variety.