Index

1-point lines, 14

3D rendering software, 40

A

about this book, 6–9

Adams, Douglas, 97

aesthetic beauty, 218

alignment, 36–37

alleys between columns, 18

alternative orientations, 42–43

analogous palettes, 127

annuals, 152, 228

appropriateness, 90

arrows, 60

associations, 52–53

asymmetry, 34–35

audience evaluation, 172

B

backdrop panels, 26–27

backdrops, 24–25

banking ideas, 178

Barry, Dave, 59

beauty, aesthetic, 218

black-and-white images, 122, 123

blackletter fonts, 148, 149, 228

bleed, 228

boundaries, 14–15

brainstorming, 176

budgetary limits, 144

C

callouts, 112–113, 228

Carroll, Lewis, 55

chaos, intentional, 114–115

Close, Chuck, 87

CMYK colors, 198–199, 200, 228

color

components of, 120

guiding with, 56–57

intense, 134–135

muted,

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