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Visual Design Fundamentals: A Digital Approach, Third Edition

Book Description

As visual design technology and tools become more accessible and widely used, it is important for digital artists to learn and apply fundamental design techniques to their work. Visual Design Fundamentals: A Digital Approach, Third Edition provides a basic understanding of design and how it should be integrated into digitally-produced 2D images. Whatever the medium or techniques, good visuals are the result of planning, and this book shows you how to apply organization and the classic elements of design, including line, shape, form, value, color, and texture, to the latest technology. The techniques and theories presented can be applied to both traditional 2D art forms, such as drawing, painting, and printmaking, as well as 3D art, such as interior and industrial design and architecture. Each chapter outlines and examines both content and form, and a variety of hands-on projects reinforces new skills and provides a digital representation of each concept being taught. The book has been updated with revised content and all new projects, and everything you need to complete the projects is provided in the book or on the accompanying CD-ROM.

Table of Contents

  1. Copyright
  2. Acknowledgments
  3. About the Authors
  4. Introduction
  5. Design Elements
    1. Introduction
    2. Elements of Design
    3. Summary
  6. Principles of Design
    1. Introduction
    2. Principles of Design
    3. Gestalt
    4. Rhythm
    5. Focal Point and Visual Hierarchy
    6. Balance
    7. Summary
  7. Introduction to Content and form: Problem Solving and the Digital Process
    1. Introduction
    2. Introduction to Design Projects
    3. Conceptual Process
    4. Production Process
    5. How to Use Design Applications and This Book
    6. Summary
  8. Design Project 1 (Part 1): Abstraction through Simplification
    1. Introduction to Abstraction
    2. Four Basic Methods of Abstraction
    3. Method One: Simplification
    4. Content: The Basic Problem Defined
    5. Tutorial: Scanning
    6. Tutorial: Creating a New Document
    7. Tutorial: Placing an Image into Illustrator CS4 for Tracing
    8. Tutorial: Basic Drawing Tools
    9. Using Basic Shapes to Create the First Design
    10. The Pathfinder Panel
    11. Finishing the Design
    12. Tutorial: Using the Pen Tool to Create Organic Shapes
    13. Summary
  9. Design Project 1 (Part 2): Abstraction through Repetition
    1. Method Two: Repetition
    2. Content: The Basic Problem Defined
    3. Production Process
    4. Tutorial: Grouping Images
    5. Tutorial: Rotating Objects
    6. Summary
  10. Design Project 1 (Part 3): Abstraction Using Line and Shape
    1. Method Three: Line and Shape
    2. Content: The Basic Problem Defined
    3. Production Process
    4. Tutorial: Stroke Options
    5. Summary
  11. Design Project 1 (Part 4): Abstraction Using Type Combination
    1. Method Four: Type Combination
    2. Content: The Basic Problem Defined
    3. Production Process
    4. Tutorial: Using the Type Tool in Illustrator
    5. Summary
  12. Design Project 2: Using Methods of Abstraction to Create a Logo
    1. Abstraction Overview
    2. Content: The Basic Problem Defined
    3. Production Process
    4. Summary
  13. Design Project 3: Figure Abstraction and Nonobjective Shape
    1. Introduction and the Basic Problem Defined
    2. Tutorial: Production Process
    3. Summary
  14. Design Project 4: Value
    1. Introduction
    2. Content: The Basic Problem Defined
    3. Production Process (Traditional and Digital)
    4. Tutorial: Tracing the Image: Using Layers and Sublayers
    5. Summary
  15. Design Project 5: Color and Color Theory
    1. Introduction
    2. Content: Background in Color Theory
    3. Content: Basic Problem Defined
    4. Tutorial: Production Process
    5. Summary
  16. Design Project 6: Typeface Design
    1. Introduction
    2. Content: Background
    3. Content: The Basic Problem Defined
    4. Tutorial: Production Process
    5. Tutorial: The Project—A Case Study
    6. Summary
  17. Design Project 7: Digital Montage/Collage
    1. Introduction
    2. Content: Basic Problem Defined
    3. Tutorial: Production Process
    4. Summary
  18. About the CD
    1. Tutorials Folder
    2. Trial Software Folder
    3. System Requirements
  19. Index