Chapter Three. Navigation
Jakob’s Law of the Web User Experience: “Users spend most of their time on other sites, so that’s where they form their expectations for how the Web works.” | ||
| --JAKOB NIELSEN, WWW.USEIT.COM/ALERTBOX/991003.HTML: | ||
The greatest site architecture is irrelevant if no one can figure out how to access the pages in that architecture. Web surfers are impatient—they want to get to the good stuff effortlessly. They rarely expend any time figuring out unwieldy navigation; it’s so much easier to ask Google to suggest another site. As a result, navigation must help visitors to find what they want easily. If, as a side benefit, you can expose them to what you want them to discover, so much the better.
In this chapter, we will look first ...
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