PREFACE

For as long as I can remember, I have always been fascinated by the power of a good story (see Figure P.1).

A photograph of young Lindy Ryan reading newspaper, while seated on a couch.

Figure P.1 A young me, reviewing the available data on weekly sales.

As a young girl I was an insatiable reader. I read it all, from fanciful children’s classics, to the weekly Sunday newspaper, to novels way beyond my budding adolescent intellectual bandwidth. In those early days I approached a new book as one might approach a new relationship: if I could get my hands on one and it could hold my attention beyond the first few sentences, then I would read it from cover to cover and let it tell me whatever story it wished. It was ...

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