CHAPTER 6
CURATING VISUALS FOR YOUR AUDIENCE
This chapter dives into human cognition and visual perception to frame the contribution of pre-attentive attributes like size, color, and position and how important they are to the storytelling process. It explores how these can be used strategically to help direct an audience’s attention and create a visual hierarchy of components to communicate effectively. This chapter provides the framework for curating story arcs and layouts with visualizations in Tableau that the following chapters explore in-depth.
It’s been said—by Tableau, actually—that data visualization is one of the most significant technologies of the 21st century. Of course, the act of visually representing data is not limited to ...
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