Web site owners, developers, and bloggers without a design background or design skills who want to improve the visual impact of their sites will appreciate this overview of visual content hacks by content marketing expert Laura Busche. Her video covers four main topics: An explanation of why visuals are so important in content marketing; a look at some of the highly available tools that make the creation of visuals relatively easy for the non-designer; a review of the advantages and disadvantages of outsourcing your visuals; and a discussion of the best practices to use when requesting outsourced visuals.
Laura Busche, director of content strategy at Creative Market and co-founder of the interactive agency Ozone Labs, has been working in content marketing, branding, social media, and on-line marketing since 2008. She authored the O'Reilly title "Lean Branding"; contributes regularly to Smashing Magazine andSitepoint; and is a member of the Global Shaper program at the World Economic Forum. She holds a business degree from American University and a M.A. in design management from the Savannah College of Art and Design.