Localization
For the most part, localization is the process of converting text and visually displayed elements of an application to text and visuals that are suitable for a specific locale.
Jerry Hirshberg, the founder of Nissan Design International, in The Creative Priority, relates a story about a presentation of a minor change to the 280ZX sports car. Preparing for the presentation, the American Hirshberg wondered whether he should open with a joke when presenting to his Japanese audience. A Japanese peer encouraged him that if this is his usual style—to offer some humor—then he should do it. Hirshberg opened with the joke and received no discernible response. “As I paused and scanned the group, waiting for some cue, something off which I ...
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