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VisionMongers: Making a Life and a Living in Photography by David duChemin

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Chapter Three. Sounding Your Barbaric Yawp

MARKETING MAY BE THE LARGEST HURDLE any photographer looking to work vocationally has to overcome. In part it’s a mental hurdle, one that looks larger the more you fear it. And in part it’s a hurdle that’s there merely because it demands an expertise we don’t have. Either way, it’s scary; the mental hurdles are the hardest to surmount, so let’s begin with that.

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The moment you decide to combine your craft with the world of commerce, you have decided to put your craft, for better or worse, out for public assessment—and it will be measured by the dollar. If you’re like me, your subsequent reaction will ...

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