Foreword
I once worked with a client who had a “Basic Tactics for…” class that he knew—from both experience and research—his trainees needed. Very few people signed up for it. After scratching our heads and doing more research, we figured out that while trainees needed it and—even better—they knew they needed it, they didn’t want their boss to know that they needed it, because they were already supposed to know that material. It was assumed that they knew it.
Before I share what we did to transform results, let me tell you why I think you’re smarter than the trainees in this story. One, unlike the employees in the story I just shared, I’ve never met a trainer who wasn’t hungry to be a learner themselves. Two, unlike the 100-year-old industry ...
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