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Virtual Presentations That Work by Joel Gendelman

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CHAPTER 20CONDUCTING DEMONSTRATIONS

The main point of almost every presentation, when it comes right down to it, is to show people things—for example, the features and benefits of a new product, how to use a new computer application, change a tire, or calm down an irate customer. Describing situations and presenting information take up the most time in a typical presentation, but aside from the informational aspect, presentations are supposed to be demonstrative. When they are not talking, seasoned presenters are typically conducting demonstrations or facilitating activities. Effective demonstrations do not happen by accident; they require diligent preparation, hard work, and, of course, lots of rehearsal.

COMPARING VIRTUAL AND FACE-TO-FACE STRATEGIES ...

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