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Virtual Community Participation and Motivation

Book Description

With the power to gather people with similar interests together, virtual communities have gained attention by not only practitioners, but researchers, as well.Virtual Community Participation and Motivation: Cross-Disciplinary Theories offers in-depth coverage of state-of-the-art research on virtual community participation. This book appeals to those interested not only in virtual communities, but also in virtual worlds, virtual teams, and even online shopping. Virtual community researchers, as well as researchers from diverse fields--computer science, information systems, psychology, sociology, and telecommunications--will find valuable motivation theories discussed in this book.

Table of Contents

  1. Cover
  2. Title Page
  3. Copyright Page
  4. Editorial Advisory Board and List of Reviewers
    1. EDITORIAL ADVISORY BOARD
  5. Foreword
    1. VIRTUAL COMMUNITY PARTICIPATION
    2. INTERDISCIPLINARY APPROACH
    3. THEORIES BEHIND PARTICIPATION
  6. Preface
    1. WHO SHOULD READ THIS BOOK?
    2. INTRODUCTION TO THE BOOK CHAPTERS
  7. Acknowledgment
  8. Section 1: Virtual Community and Virtual Community Participation
    1. Chapter 1: Mixing Metaphors
      1. ABSTRACT
      2. INTRODUCTION
      3. THEORIZING THE INTERNET
      4. VIRTUAL COMMUNITIES: A SOCIOLOGICAL PERSPECTIVE
      5. VIRTUAL COMMUNITIES: A PSYCHOLOGICAL PERSPECTIVE
      6. CONCLUSION: OPPORTUNITIES AND CHALLENGES IN VIRTUAL COMMUNITY RESEARCH
    2. Chapter 2: Asynchronous Text-Based Community
      1. ABSTRACT
      2. INTRODUCTION
      3. 1. “VIRTUAL COMMUNITIES”
      4. 2. TEXT-BASED VIRTUAL COMMUNITIES
      5. 3. TEXT-BASED COMMUNITIES IN ASYNCHRONOUS MODE: PROPOSED ANALYSIS
      6. 4. AN EXAMPLE: GOSSIP GIRL AND ITALIAN COMMUNITIES
      7. CONCLUSION
    3. Chapter 3: A Web-Based E-Commerce Learning Community in Brazil
      1. ABSTRACT
      2. INTRODUCTION
      3. CONTEXT
      4. LEARNING COMMUNITIES
      5. RESEARCH METHODOLOGY
      6. DATA COLLECTION AND CONSOLIDATION
    4. Chapter 4: Virtual Communities as Contributors for Digital Objects Metadata Generation
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. VIRTUAL COMMUNITIES
      4. 3. WHAT IS METADATA?
      5. 4. VIRTUAL COMMUNITIES AS METADATA CREATORS
      6. 5. STUDY NUMBER ONE – USER GENERATED METADATA IN IPTV SYSTEM
      7. 6. STUDY NUMBER TWO: SIMULATION OF COMMUNITY MEMBER METADATA GENERATION
      8. 7. CONCLUSION AND FUTURE WORKS
    5. Chapter 5: Redefining Participation in Online Community
      1. ABSTRACT
      2. INTRODUCTION
      3. PARTICIPATION AS THE MAIN CHALLENGE OF ONLINE COMMUNITIES
      4. REDEFINING THE CONCEPT OF PARTICIPATION
      5. CONCLUSION
    6. Chapter 6: Toward an Understanding of Online Community Participation through Narrative Network Analysis
      1. ABSTRACT
      2. INTRODUCTION
      3. THE EMERGENCE OF ONLINE COMMUNITIES
      4. THE CONCEPT OF NARRATIVE NETWORKS
      5. THE NARRATIVE NETWORK METHODOLOGY IN USE
      6. DISCUSSION FORUMS AND ONLINE COMMUNITIES
      7. A PROPOSED MODEL OF AN ONLINE COMMUNITY
      8. THE NARRATIVE NETWORK IN USE
      9. DISCUSSION
      10. CONCLUSION
    7. Chapter 7: Toward an Infrastructural Approach to Understanding Participation in Virtual Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THREE VIRTUAL COMMUNITIES’ CHALLENGES SHARING DATA
      5. VC MOTIVATIONS UNDER THE INFRASTRUCTURAL VC APPROACH
      6. SOLUTIONS AND RECOMMENDATIONS FROM THE INFRASTRUCTURAL VC APPROACH
      7. FUTURE RESEARCH DIRECTIONS
      8. CONCLUSION
    8. Chapter 8: Community Embodied
      1. ABSTRACT
      2. EXAMINING THE HYPE
      3. PROBLEMATIZING ONLINE COMMUNITY
      4. COMMUNITY EMBODIED, COMMUNITY … IMAGINED?
      5. CONCLUSION
  9. Section 2: Theories behind Virtual Community Participation
    1. Chapter 9: Virtual Communities as Subaltern Public Spheres
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THE THEORY OF SUBALTERN PUBLIC SPHERES
      5. A CASE OF CHINESE ONLINE PUBLIC SPHERES
      6. FUTURE RESEARCH DIRECTIONS
      7. CONCLUSION
    2. Chapter 10: The Psychology of Trolling and Lurking
      1. ABSTRACT
      2. INTRODUCTION
      3. UNDERSTANDING ONLINE COMMUNITY PARTICIPATION
      4. AN INVESTIGATION INTO DEFRIENDING IN ONLINE COMMUNITIES
      5. REVIEW OF FINDINGS
      6. DISCUSSION
    3. Chapter 11: The Importance of Focal Awareness to Learning in Virtual Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. CASE BACKGROUND
      4. STUDENT PARTICIPATION AND FOCAL AWARENESS IN VIRTUAL LEARNING COMMUNITIES
      5. FUTURE RESEARCH DIRECTIONS
      6. CONCLUSION AND FUTURE TRENDS
    4. Chapter 12: A Systemic Approach to Online Sharing Motivations
      1. ABSTRACT
      2. INTRODUCTION
      3. BACKGROUND
      4. THEORETICAL FRAMEWORK
      5. WHAT?: CHARACTERISTICS AND PERCEIVED VALUES OF DIGITAL MEDIA OBJECTS
      6. WHO? PERSONAL AND SOCIAL IDENTITY
      7. TO WHOM? RELATIONSHIP TYPES AND SOCIAL DILEMMAS
      8. HOW? ACTIVITIES AS MEDIATED BY SOCIAL NETWORK SERVICES
      9. WHERE? PRESENT AND EMERGENT PRACTICES, SOCIAL ORDER, AND REPRESENTATIONS
      10. WHY? A SYSTEMIC APPROACH TO ONLINE SHARING MOTIVATIONS
      11. CONCLUSION, IMPLICATIONS, AND FUTURE RESEARCH
    5. Chapter 13: Scenario-Planning for Learning in Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. SCENARIO PLANNING OF LIVING-AND-LEARNING PROGRAMS
      4. CASE INVESTIGATION OF RC PROGRAMS
      5. CONCLUSION
    6. Chapter 14: Continued Participating Knowledge Sharing in Online Social Network Communities
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. THEORETICAL BACKGROUND
      4. 3. LINKING SNS FEATURES TO SOCIAL CAPITAL FACTORS
      5. 4. LINKING SOCIAL CAPITAL FACTORS TO MOTIVATIONS
      6. 5. CONCEPTUAL MODEL
      7. 6. CONCLUSION
    7. Chapter 15: The Continued Use of a Virtual Community
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. THEORETICAL BACKGROUND
      4. 3. RESEARCH MODEL AND HYPOTHESES
      5. 5. DATA ANALYSIS AND RESULTS
      6. 6. DISCUSSION
      7. CONCLUSION
    8. Chapter 16: Mining Student Participatory Behavior in Virtual Learning Communities
      1. ABSTRACT
      2. INTRODUCTION
      3. THE RESEARCH CONTEXT
      4. RESEARCH QUESTIONS AND METHODOLOGY
      5. DATA SOURCES
      6. DATA MINING PROCESSES
      7. THE MAIN FINDINGS
      8. ANALYSIS OF THE RELATIONSHIPS BETWEEN PARTICIPATORY BEHAVIOR AND BEHAVIORAL INTENTION, EXTERNAL FACTORS, AND MODERATOR VARIABLES
      9. ANALYSIS OF THE RELATIONSHIP BETWEEN PARTICIPATORY BEHAVIOR AND ACADEMIC PERFORMANCE
      10. FUTURE DEVELOPMENT
      11. CONCLUSION
    9. Chapter 17: Social Net/work(ing) on Facebook
      1. ABSTRACT
      2. INTRODUCTION
      3. LITERATURE REVIEW: IMMATERIAL LABOR, AUDIENCE STUDIES, AND SOCIAL NETWORKS
      4. METHOD
      5. QUALITATIVE DATA: “STALKER BOOK”
      6. CONCLUSION
    10. Chapter 18: Culture, Disorder, and Death in an Online World
      1. ABSTRACT
      2. INTRODUCTION
      3. CYBERMIND
      4. ETHNOGRAPHY, CULTURE, AND DEATH
      5. DEATH ON CYBERMIND
      6. CONCLUSION
    11. Chapter 19: Virtual Communities of Practice in Immersive Virtual Worlds
      1. ABSTRACT
      2. 1. INTRODUCTION
      3. 2. THEORETICAL BACKGROUND
      4. 3. RESEARCH MODEL
      5. 4. RESEARCH METHODOLOGY
      6. 5. DATA ANALYSIS
      7. 6. CONCLUSIONS AND AREAS FOR FURTHER RESEARCH
      8. APPENDIX I (OPERATIONALISATION)
      9. APPENDIX II (QUESTIONNAIRE DISTRIBUTION)
      10. APPENDIX III (INTERVIEW). QUALITATIVE DATA (INTERVIEW WITH VCOP MANAGERS AND MEMBERS)
      11. APPENDIX IV (PRINCIPAL COMPONENT ANALYSIS)
      12. APPENDIX V (CORRELATION ANALYSIS)
  10. Compilation of References
  11. About the Contributors