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Videology and Utopia by Alex Ganty, Guy Milliard, Alfred Willener

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Chapter 10

TELEVIEWERSImmersion in the flood of images

The fetishism of discourse is accompanied by a fetishism of communication (which goes with the importance of the mass media). This fetishism, as we know, reduces social and human facts to communication in general; it ignores the concrete conditions of communication, its effective modalities. Now, never has communication been less sure of its channels than it is today.

H. Lefebvre, ‘Le Langage et la société’

What goes on in the evening, in a particular town or region? For many people the evening is programmed in advance, and in the same way, by the predictable sequence of television programmes. How is the programmed reception of television experienced by the televiewers? What traces of it ...

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