CHAPTER

Story Command and Control

8

If we’re singers, we modulate the tone and timbre of our voice. If we’re writers, we temper our choices of words and phrases. And if we’re shooter-storytellers, we control our images’ look and feel.

For shooters using the simplest consumer camcorders, this chapter may seem moot because these models lack the rudimentary setup options. The cameras’ imaging parameters—exposure, white balance, and focus—are controlled automatically according to the pre-proscribed dictates of omniscient engineers in far-off lands.

The demands imposed by the mass market have had a profound effect on the capabilities of entry-level cameras. In past generations, Kodak was said to have designed its popular Kodachrome® films with ...

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