In the World of Video Production, media professionals focus on capturing great-looking video and clear audio. During postproduction, these images and sounds are (ideally) pulled together into coherent stories. Music is added to set the mood and motion graphics are added to convey information.
One of the most important graphical elements is type. Whether it’s communicating vital information about a speaker, reinforcing a list of information, or just listing the end credits for a production, type can communicate in an efficient manner. In this chapter you’ll learn to use type with a better sense of style and control, thus moving your productions into a more professional space.