Chapter 1. Creative Design

For Most Artists and Storytellers, the Mac is a powerful platform that helps capture their ideas and share them with the world. When you talk to most video professionals, you’ll quickly discover that they are pretty passionate about their tools. This is because creative types need to create, and the Mac is central to that.

Most of those working in video immediately think of postproduction tasks like editing and motion graphics on the Mac. Some may go so far as to use their Macs during the production stages as a recording tool for audio or to monitor video quality. What most miss are preproduction tasks.

Your Mac can be a portal to creative design, allowing you to capture ideas, create scripts, and generate storyboards. ...

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