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Viable Vision: Transforming Total Sales into Net Profits by Gerald Kendall

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13

Executing the Paradigm Shift

“Let’s not fool ourselves that it is possible to change a company’s culture through a computer.”

Introduction

After more than twenty-five years of experience, and after smacking my head hard into all kinds of brick walls, I have learned how to bring a top management team to consensus on a meaningful strategic plan without using a big stick. In fact, thanks in large part to the research and investment by Dr. Goldratt and his team, these ideas have been proven. Starting this process off the right way ensures that it accelerates rapidly and sustains its momentum.

Phase I: The Assessment and Identification of the Viable Vision

The first and most significant layer of resistance to change lies with the senior management ...

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