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Viable Vision: Transforming Total Sales into Net Profits by Gerald Kendall

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2

Viable Vision

“Within any complexity, there is an inherent simplicity that governs the throughput of any organization.”

I started to describe the second company as a different power cable company.

“Gerry,” Jordan immediately interjected. “Please don’t give me another story about a cable company.”

Ah, I thought, the arrogance of some consultants! But at the same time, I wanted to have Jordan’s full input on these cases, so I listened to his concern. Jordan continued, “To me, one real test is to see if these concepts work in a very complex business. But to convince me, I need you to identify an exponential growth opportunity in a different industry and a different part of the supply chain.”

“Jordan, so far the concept has been proven in over ...

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