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Viable Vision: Transforming Total Sales into Net Profits by Gerald Kendall

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Appendix C: Other Mini Examples

These are just a few of the many stories, exemplary of those that you will find in the references provided in Appendix D. These are not Viable Vision stories. These stories are about companies that took one application of the Viable Vision in one area of their company, applied it, and achieved outstanding results. Imagine what these companies would have achieved if they had applied the entire Viable Vision.

Marketing

Furniture Manufacturer*

As discussed in Chapter 5, the question that offers a way to distinguish your company from the competition, for both customers and prospects is, “What problems do you have that no one in our industry is addressing?” In other words, marketing must discover what problems you ...

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