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Verbal Communication by Louis de Saussure, Andrea Rocci

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Daniel Perrin

18Media Discourse

Abstract: This chapter offers an overview of trends in research on discourse in the broadcast and print media, with a special focus on news media discourse and newswriting in particular. Drawing on a case study of newswriting (henceforth Leba case) at Swiss national television, it first outlines an interdisciplinary approach to media discourse at the intersection of individual and social language use (Part 1). Second, it explains social and cognitive perspectives onto media discourse in general and newswriting in particular (2). Third, it provides exemplary insights into four types of research methods for the analysis of media discourse, especially in the field of newswriting (3). Finally, it discusses the value ...

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