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Verbal Communication by Louis de Saussure, Andrea Rocci

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Nikolaus Jackob, Thomas Roessing and Thomas Petersen

3Effects of verbal and non-verbal elements in communication

Abstract: Since the turn of the millennium, the contribution of nonverbal cues to the overall effectiveness of rhetorical presentations has gained more and more attention among communication practitioners and scholars: practitioners spread myths about the alleged dominance of (audio-)visual cues in almost every communication-context, while scholars tried to identify the effects facial expressions, gestures and vocal characteristics could exert e.g., in TV-debates, talk shows or televised political conventions. Modern research in this field is based on empirical multi-method approaches, including Real Time Response-Measurement (RTR) ...

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