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Week 7: Take It to the Web
When Pam Pik started her college consulting business, she knew one of the first things she needed was a website where potential clients could read about the services she would provide and find information about her background and experience. She started with the basics and over time added a blog and an “Ask Pam” feature. But in the beginning, she started with a basic Web presence where college-bound students and their parents could find her. The rest came later.
Don’t let the idea of creating a website scare you. A website is essential for doing business today, even if you have nothing more than your contact information on a home page. Getting your venture to the Web should be at the top of your to-do list, and ...
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