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Venture Capital For Dummies by Peter K. Adams, Nicole Gravagna

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Chapter 15

Visualizing the Deal: Creating Your Pitch Deck

In This Chapter

arrow Creating pitch decks for different purposes

arrow Uncovering the secrets to a stellar pitch deck

arrow Converting pitch topics into visual slides

Pitch decks, also called slide decks, are important tools for fundraising. Along with the pitch (which we explain in the preceding chapter), the pitch deck has become the standard method for conveying information about an investment deal. In the past, people would submit their business plans to VCs for consideration. Now, the digital pitch deck has become the normal communication device for entrepreneurs to share company details with investors.

Your goal with your pitch deck is to convince a VC to engage you in further discussion and due diligence. Your pitch is like a profile on a dating site: You don’t add your entire life history, just enough to get someone to agree to meet for coffee.

Countless types of pitch decks are designed to communicate all different kinds of information. In this chapter, we focus on pitch decks designed to sell your company to investors.

Designing Pitch Decks That Work

Pitch decks are not one-size fits all. Expect to make a few different pitch ...

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