O'Reilly logo

Venture Capital For Dummies by Peter K. Adams, Nicole Gravagna

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 6

Positioning Your Company for Funding

In This Chapter

arrow Understanding your level of company development

arrow Structuring your business model

arrow Shaping the product

arrow Promoting your product and business

arrow Predicting the financial future: writing smart and logical pro formas

Investors are a special kind of customer. They are not buying your product. What investors are really shopping for are great investment opportunities. This distinction is lost for many entrepreneurs who fail to attract investor attention by spending their time pitching the wrong thing. When your company has the right team, has a compelling business model, is making good progress, and has all the other characteristics that venture capitalists look for, they’ll be more likely to invest.

Because a company is much more complicated than a single product, selling your company to investors is going to be more complicated than selling your product to customers. In addition, no company is perfect. Flaws and undeveloped aspects ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required