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Values Sell by Angela Soper, Nadine Thompson

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6Creating valuable strategic alliances

101

THE CREATIVE CHALLENGE:Aligning yourself with like-minded organizations so everyone benefits

As Myra and Drew Goodman’s Earthbound Farm grew and began acquiring customers all over the country, the couple found themselves facing a challenge: how to grow all the food their burgeoning enterprise was demanding. Not only did they need more acreage, they needed to know how to farm on a large scale. The solution came in the form of partnerships they created with local large farms. Their first alliance was with Stan Pura of Mission Ranches, who was intrigued with the Goodmans’ organic baby lettuce. The conventional farmer and the organic farmers struck a deal: Stan would provide additional acreage and teach ...

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