6Creating valuable strategic alliances
101THE CREATIVE CHALLENGE:Aligning yourself with like-minded organizations so everyone benefits
As Myra and Drew Goodman’s Earthbound Farm grew and began acquiring customers all over the country, the couple found themselves facing a challenge: how to grow all the food their burgeoning enterprise was demanding. Not only did they need more acreage, they needed to know how to farm on a large scale. The solution came in the form of partnerships they created with local large farms. Their first alliance was with Stan Pura of Mission Ranches, who was intrigued with the Goodmans’ organic baby lettuce. The conventional farmer and the organic farmers struck a deal: Stan would provide additional acreage and teach ...
Get Values Sell now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
