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Values-Driven Business

Book Description

In Values-Driven Business, Ben & Jerry's co-founder Ben Cohen and Social Venture Network chair Mal Warwick team up to provide you with a way to run your business for profit and personal satisfaction. This practical, down-to-earth book details every step in the process of creating and managing a business that will reflect your personal values, not force you to hide them.

Table of Contents

  1. Cover Page
  2. Title Page
  3. Copyright Page
  4. Letter from the Editor of the Social Venture Network Series
  5. Read This Book . . .
  6. Acknowledgments
  7. Preface
  8. 1: So, why are you in business?
    1. Living a life of purpose and fulfillment
    2. ShoreBank
    3. Wild Planet Toys
    4. Can you make money in a values-driven business?
    5. The pros and cons of bringing your values to work
  9. 2: Are you ready to take the plunge?
    1. What does it take to integrate your values into your business?
    2. Will this cost me an arm and a leg?
    3. Give Something Back
    4. Can you go it alone?
    5. Are you ready for values-driven business?
  10. 3: First things first YOUR EMPLOYEES
    1. How much are employees worth?
    2. Clif Bar
    3. Sharing the wealth
    4. Mal Warwick & Associates
    5. Eileen Fisher
    6. How many benefits are enough?
    7. Vatex America
    8. Relief Resources
    9. Sharing your passion and your knowledge with your employees
  11. 4: Turning the value chain into a “values chain”
    1. Imprinting your values on your suppliers
    2. Avalon Natural Products
    3. Choosing vendors who will make a difference
    4. Pura Vida Coffee
    5. PeaceKeeper Cause-Metics
    6. Where does social change start?
  12. 5: Developing a dialogue with your customers
    1. Seventh Generation
    2. You want what? You want it when?
    3. Warm Spirit
    4. Are your eyes and ears always open?
    5. Leading with your values
    6. Worldwise
    7. How much is your reputation worth?
  13. 6: Staking out your place in the community
    1. Location, location, location
    2. White Dog Cafe
    3. Greyston Bakery
    4. How to give something back and get a lot in return
    5. Eileen Fisher
    6. Is philanthropy the answer?
    7. Mal Warwick & Associates
    8. Immaculate Baking
  14. 7: Leaving a lighter footprint on the planet
    1. Assessing your company’s environmental impact
    2. TS Designs
    3. The Natural Step Framework
    4. Recycline
    5. New Leaf Paper
    6. Juniper Communities
    7. Remember the three Rs and one C
  15. 8: You really can try this at home!
  16. Resources
  17. Notes
  18. Index
  19. About Social Venture Network
  20. About the Authors
  21. Other Titles in the Social Venture Network Series
  22. About Berrett-Koehler Publishers