Value Negotiation: How to Finally Get the Win-win Right

Acknowledgments

This book has been a dream for many years. And yet a book is never the work of a person, but rather a combination of experiences and exchanges with different people and ideas. Hence, I would like to acknowledge the direct and indirect contributions of those who helped me and this book.

First and foremost, I want to thank my wife Camila and my two sons Luca and Mateus, who shared their husband and father with this book for over one year. They donated their time because they share the dream that this book can make a difference.

The African proverb “It takes a village to raise a child” could not be any truer in my case. My large extended family provided numerous social interactions as an early laboratory for the development of varied ...