Preface
In 1984, Roger Fisher and William Ury published Getting to Yes (GTY) and started a negotiation thinking and practice revolution. For the first time, the basic win-win process ideas were laid out for the common person. The book defined a common terminology that allowed many to dive into the field with much interest and care.
Since then negotiation became a mainstream course in all respectable law or business schools around the world. Naturally many articles and books followed by numerous negotiators and academics. As expected, not even Fisher or Ury’s later texts aligned themselves 100% behind GTY, since their thinking about negotiation also evolved. Nevertheless, for the past 35 years, many new ideas on win-win and other approaches to ...
Get Value Negotiation: How to Finally Get the Win-win Right now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
