Foreword
Not knowing how to negotiate is no longer an option – for anyone. On a daily basis, negotiating is a way to succeed and survive. Ranging from dealing with an apartment landlord to thinking about how to ask for a pay raise to dealing with clients to introducing a new product in the market to merging multinational corporations to settling a border dispute among two nations, it is all about the same objective – finding the way forward.
To succeed, we all need a set of basic communication tools that can help us get to where we want to go. In this book, Horacio Falcão illustrates how to put these tools to use and, therefore, how to thrive. Throughout his book, Falcão writes with the great talent that he has successfully applied to complex ...
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