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Value Innovation Portfolio Management by Richard Tait, Wayne Mackey, Ronald Lasser, Sheila Mello

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8 APPRECIATING INVESTMENT INTENSITY: THE FORTIFIED PORTFOLIO

APPRECIATING INVESTMENT INTENSITY: THE FORTIFIED PORTFOLIO

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“It does not take much strength to do things, but it requires great strength to decide on what to do.”

—Elbert Hubbard (1856–1915)

When business strategist Chris Riley told marketing director Bill Spencer and Tom McAndrews—division director for DuPont’s carpet fiber business—about researcher Armand Zinnato’s discovery of the technology that would underpin DuPont’s Certified Stainmaster carpet offering, McAndrews knew ...

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