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Value Innovation Portfolio Management by Richard Tait, Wayne Mackey, Ronald Lasser, Sheila Mello

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5 ACCURATE CUSTOMER VALUE DATA: THE MEASURED PORTFOLIO

ACCURATE CUSTOMER VALUE DATA: THE MEASURED PORTFOLIO

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“I’ll tell you a story. My mother is 91 years old. She’s a dear old lady. Now, your mother is someone you’ve known all your life.My relationship with my mother has become fixed over time, so I’ll hear certain things said and just put it aside—heard that before. Recently my youngest brother, his wife, and I accompanied my mother to Scotland. So here we were, all four of us traveling together, and I consciously started to use interview ...

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