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Value Innovation Portfolio Management by Richard Tait, Wayne Mackey, Ronald Lasser, Sheila Mello

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3 VISION, MISSION, STRATEGY, AND VALUE: THE INTENTIONAL PORTFOLIO

VISION, MISSION, STRATEGY, AND VALUE: THE INTENTIONAL PORTFOLIO

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“Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.”

Jack Welch, former chairman and CEO of GE

Most businesses (approximately 80 percent1) have mission and vision statements. Recognizing that it’s hard to get somewhere if you don’t know where you’re going, companies now treat these as a standard part of corporate operations. ...

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