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Value Innovation Portfolio Management by Richard Tait, Wayne Mackey, Ronald Lasser, Sheila Mello

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2 UNDERSTANDING THE ROLE OF INNOVATION: THE RELEVANT PORTFOLIO

UNDERSTANDING THE ROLE OF INNOVATION: THE RELEVANT PORTFOLIO

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“Anything that won’t sell, I don’t want to invent. Its sale is proof of utility, and utility is success.”

Thomas Edison

Innovation is a hot topic. There are innovation Weblogs, books published by the hundreds each year, countless articles in business journals, and a separate section of BusinessWeek Online devoted solely to innovation.

What makes innovation the focus of so much attention? Most executives feel ...

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