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Value Innovation Portfolio Management by Richard Tait, Wayne Mackey, Ronald Lasser, Sheila Mello

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1 UNDERSTANDING CUSTOMER VALUE: THE GROUNDED PORTFOLIO

UNDERSTANDING CUSTOMER VALUE: THE GROUNDED PORTFOLIO

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Schering-Plough Corporation says that the U.S. launch of PEGINTRON ® (peginterferon alfa-2b) Powder for Injection and REBETOL ® (ribavirin, USP) Capsules combination therapy has been the most successful new product introduction in the company’s history, as measured by product sales.

Product News in Brief, Drug Cost Management Report, January, 2003

The result of Titleist’s process technologies, product design, and intellectual ...

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