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Value Innovation Portfolio Management by Richard Tait, Wayne Mackey, Ronald Lasser, Sheila Mello

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APPENDIX B: MANAGING INVESTMENT INTENSITY IN THE VIP

APPENDIX B: MANAGING INVESTMENT INTENSITY IN THE VIP

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Investment intensity is one of the critical components of VIP management. In making investment intensity decisions, the organization gets serious: about validating the data supporting the opportunity, making its portfolio decisions into reality—and committing to spend money. As we said in Chapter 8, the goal of the VIP process is to commit the right resources at the right time, at the right level and focused in the right areas. By doing so, you build the capabilities to fully deliver the promised customer value at the expected purchasing ...

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