Appendix D. Questions for Establishing Value
What if you did nothing? What would be the impact?
What if this project failed?
What does this project mean to you personally?
What difference will this project make for the organization/its customers/its employees?
How will this project affect performance?
How will this project affect image/morale/safety/reputation?
What effect will this project have on productivity/profitability/market share?
What is this now costing you annually?
What is the impact on ROI, ROA, ROE, and ROS (return on investment, equity, assets, and sales)?
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