Appendix B. Questions for Establishing Business Objectives
Ideally, how would conditions improve as a result of this project?
Ideally, what would you like to accomplish?
What would be the difference in the organization if you were successful?
How would the customer be better served?
How would your boss recognize the improvement?
How would employees notice the difference?
What precise aspects are most troubling to you? (What keeps you up at night?)
If you had to set priorities now, what three things must be accomplished?
What is the impact you seek on return on investment/equity/sales/assets?
What is the impact you seek on shareholder value?
What is the market share/profitability/productivity improvement expected?
How will you be evaluated in terms of the results of this project?
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