Value-Based Fees: How to Charge—and Get—What You're Worth: A Guide for Consultants, Second Edition

9.6. CHAPTER ROI

• There are a lot of ways to make money, whether for yourself or for a cause or charity that is important to you.

• In addition, charging fees for nonconsulting services often provides the relief needed from those who constantly bang on your door wanting your expertise for free.

• Speaking is a primary money generator in addition to being a wonderful marketing tool. For those interested, it can be a second profession and a very lucrative source of income. But fees here, too, should be based on value and assigned over options. Training and workshops are allied endeavors.

• Products provide wonderful passive income, as well as additional branding. They also yield excellent marketing advantages.

• Nonconsulting services and remote consulting provide as much or as little opportunity as you care to pursue. Their great power is in generating income during "down time" without travel, wear, and tear. The probability is that you're already doing a great deal of this for free, which is fine if it's a conscious choice but deadly if it's a "necessary evil."

• Diversifying your income also provides flexibility to weather economic ups and downs, client defections, and your own wish to decrease labor intensity.

• The bottom line: even a modest amount of nonconsulting income can make a tremendous impact on your life goals.

Passive and remote income will keep you off airplanes and remove the burden on your retirement planning. This is because it tends to be an annuity that persists long after you ...