2.7. CHAPTER ROI
Supply and demand is for commodities, not consultants. Your supply will always exceed demand, and that tells you something about the inherent stupidity of this bromide.
There are legitimate and obvious ethical reasons not to use time units for billing bases.
Profitability should not be arbitrarily delimited by finite measures of time, materials, deliverables, or costs.
Other professions do it incorrectly. Why would you want to emulate them?
The buyer is educable, and you are the teacher. Don't abdicate that huge responsibility.
The average attorney's income is under $100,000 annually. Successful people drive cars that cost more than that. What model are you using as your income paradigm, and what model car are you driving?
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