About the Author

Donald E. Sexton is Professor of Marketing and Decisions, Risk, and Operations, and Director of the Jerome A. Chazen Institute of International Business, Columbia University. Don received his B.A. in mathematics and economics from Wesleyan University and his Ph.D. and M.B.A. in business economics and mathematical methods and statistics from the University of Chicago. He has been teaching at Columbia for more than 40 years in the areas of marketing, international business, and quantitative methods, and is a recipient of the Business School’s Distinguished Teaching Award. Don is a visiting professor at the China Europe International Business School in Shanghai and has also taught at the University of California-Berkeley, INSEAD, ...

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